Virtero, Inc.

Virtero is the first truly automated, individualized, adaptive training software platform designed specifically for triathletes. Developed with the help of top fitness experts, doctors and industry professionals, the proprietary software generates and adapts goal-driven, customized training plans fine-tuned to an athlete's specific needs. Key features of the platform include: 1. Automated, individualized training plan generation 2, Dynamic workout plan adaptation over time 3. On-demand workout scheduling 4. Compatible training partner matching and groups Triathletes need to personalized training programs to train safely, avoid over-traiing, burn-out and injuries. Personal coaches are costly ranging from $100 to $800 per month, and one-size-fits-all static training plans and triathlon clubs are unable to adapt to an athlete's evolving needs. Virtero's automated training programs deliver a consistent, high-quality training program to a much wider community of fitness-minded consumers at a fraction of the price of a live coaching service.