Common Clouds

Common Clouds was born out of a simple vision – to remove the stigma surrounding acne and normalise real skin ☁️ SCANDINAVIA’S FIRST SKIN-POSITIVE BEAUTY BRAND We want to change the narrative around acne and give the world a kinder way to care for pimple-prone skin. We will never use words like good/bad, perfect/imperfections or flawless/flaws when talking about skin. Skin just... is. Oh, and don't get us started on "impurities". But we also know that you are here because you want a solution for your pimples. We just decided to treat them and your skin kindly. We won't "fight" pimples. It's not a war! Your own skin is not the enemy. We want to wrap your skin and your mind in a fluffy cloud of calm and kindness ☁️ WHY ACNE? Acne is the most common skin condition in the world. More than 85 percent of young people have some degree of acne at some point. Yet, the connection between acne and mental health is well establishe.d We want a future where no-one will define his or her self-worth based on what their skin looks like. Our promise is real skin always, retouch never. WHERE OTHERS SEE PIMPLES, WE SEE CLOUDS The Cloud is a metaphor for the fleeting nature of things. Clouds come and go – in the sky, in the mind, on your skin and in life. Everything will pass and that is kind of beautiful. Even the darkest cloud will drift away. The "Common" is because pimples – which we think of as clouds on the skin – are common. Let’s break skin-related stigmas – one cloud at a time.