Community-in-a-Box

A practical guide for community builders and leaders on building and scaling professional communities that thrive and improve the lives of the people within them, radically transform organizations, and create measurable exponential impact. Community has been a hot topic over the past few years, as people long for authentic and meaningful human connection. Global companies, startups, investors, entrepreneurs, and creators are all leaping into launching communities or building products for communities. And then there are the people like Mark Birch who just wanted to bring salespeople together. When Mark started the Enterprise Sales Forum, he did not have a big vision; it was just his way of convincing salespeople and startup founders to meet and help each other. What started in a sweaty conference room for 50 people back in 2014 eventually blossomed into a community of 30,000 members across 24 chapters around the globe. Community-in-a-Box 2nd Edition is a how-to guide for building and scaling a community from the ground up or reinvigorating existing communities. From his experiences across AWS, Stack Overflow, the Enterprise Sales Forum, and lessons learned from other notable community leaders included for this edition, Mark weaves those insights and stories into a book that leads you past the minefields and mistakes. With the tools, tactics, and methodologies provided within these pages, like the “Community Flywheel” and the “Three Levels of Community Metrics”, you will be able to confidently launch and grow a community that delivers lasting value!