COMvergence

COMvergence is the only independent and international research bureau providing analysis and benchmarking studies of the creative, media and digital media firms owned by the global marketing services groups, leading independent agencies and management & IT consulting firms. Using quantitative measurement metrics, COMvergence provides high-quality reference data, guidance and support for MarCom professionals/chief growth officers and spans the international marketing services groups in 50 countries. Through quarterly benchmarking reports and continuously updated databases, COMvergence keeps members informed of key 1) Agency/ advertiser relationships, and new business activity; 2) Media agency billings rankings & market shares; 3) Mergers and acquisitions (holding companies vs. management & IT consulting firms); 4) Agency leadership and talent flows. Founded in 2016 by Olivier Gauthier, COMvergence is a proud partner of the American Association of Advertising Agencies (4A’s), Campaign magazine, World Federation of Advertisers (WFA), Nielsen and Kantar Media.