Content-Raxl

Established in Shanghai in 2008, content is a contemporary apparel fashion brand created by its Founder and Creative Director Liao XiaoLing. Within the first 5 years from inception, content was immediately recognized as one of the top designer brands in China. content uniquely treated fashion shows as a platform to blend all mediums of art into an immersive experience for all senses, and appeared in some of the best shows during Shanghai Fashion Week. In the last few years, Ling and the content team created many series that catered to its core consumers, including artist collaborations and diverse themes seasonally. Currently, content has a design showroom and 3 flagship stores in Shanghai, and its products can also be found in many multi-brand retailers all over the country.