Content Unicorn

A community of marketing & digital leaders, creatives and writers who partner with brands to achieve next-level growth + engagement through smart strategies and 'unicorn' content. e. alicia@content-unicorn.com 1 | MARKETING STRATEGY Our proven marketing strategies are tailored to your business goals, resourcing and budget. Key deliverables include: + Business + Marketing Alignment + Competitive Analysis + Brand + Messaging Platform + Audience | Target Market + Buyer Personas + Buyer Journey | Message, Content + Channels + Content Strategy | Approach + Themes + Activity & Execution Plan + Customer Experience + Marketing Funnel 2 | CONTENT STRATEGY Through the following process, we help you develop a strategy, the content within it and a channel plan to roll it out. Your strategy includes: + Personas | Who are our buyers + what do they care about + Insights + Themes | Where can you be a solution to a problem + Buyer Journey | Right message, content, channel, goal + Content Plan | Define the framework + journey of your conversation + Channels + Amplification | Efficiency + effectiveness 3 | CONTENT CREATION + AMPLIFICATION We believe the answer to most growth, engagement + retention strategies is content-first. In a noisy market, how can you win the content game above and beyond your competitors? We help you: + Identify where you can be a true authority + Build exceptional (aka unicorn) content - digital, social, editorial + video + Amplify to the people who matter Exceptional strategy and content shouldn't be as rare as well, unicorn you-know-what. Let's chat: alicia@content-unicorn.com. Check out our Chief of Strategy + Founder here: https://www.linkedin.com/in/aliciamkearns/