Contested

99% of college athletes earn under $100 from NIL—while brands pour billions into influencers with no guaranteed ROI. At Contested, we’re changing the game. Our AI-powered, two-sided marketplace goes beyond follower counts to uncover authentic athlete partnerships that drive real results. By analyzing dozens of data signals—audience demographics, engagement quality, performance stats and more—we match brands with the right athletes every time. The result: •Brands maximize sponsorship ROI and deepen fan engagement •Athletes unlock new revenue streams and build lasting brand relationships We’re building the infrastructure for the athlete economy—where every athlete is sponsorship-ready and every brand finds its perfect ambassador.