Context-Based Research Group

Context-Based Research Group, established in 1999 combines the qualitative research skills of cultural anthropologists and the communications and business strategy of marketing experts. Building on the approach of our discipline of cultural anthropology, Context ethnographers go into people's home, work and play environments. We listen to people's stories, watch what people do on a day-to-day basis, and turn what we discover into actionable ideas, innovations and applications. Context ethnography brings clients closer to the actual experience of their customers, which was the goal that we outlined when we began the company and what we strive for in every project.