Cordero Consulting

Cordero Consulting aims to provide straightforward, effective marketing and CRM solutions to help businesses achieve their growth objectives by specializing in enhancing customer retention and brand growth through strategic marketing and CRM solutions. Bringing extensive experience from executive leadership roles including Head of Retention at Common Thread Collective and Vice President of Owned & Earned Media at WITHIN we have driven substantial revenue growth, lifecycle/retention optimization, and improved SEO/UX. Focus: Practical, data-driven strategies to improve engagement and long-term customer value across various channels. With an industry-agnostic track record of managing CRM for notable brands like PacSun and Sephora, available services include: • RFP/Migration Support • CRM Integration • Brand Marketing • Testing Strategy/Roadmap • Loyalty development/expansion • Multi-Channel Execution • Site/Search Engine Optimization