Count Loyalty

ZipCap is now Count Loyalty - an impact-driven fintech data company. The FICO Score for Main Street Businesses Count Loyalty is the creator of the LoyaltyCapital® Score, the first ever credit score focused on empowering America's 4.5 million Main Street Businesses. We gather and analyze information about customer loyalty to better understand these businesses so that they can finally access the fair credit terms they deserve. These are the places we love and the character of our communities depend on them. They are not only the backbone of our local economies but also drive our national economy with 2/3 of all new jobs created by small businesses. Unfortunately, they are overlooked and overcharged for credit because they are judged by only a personal FICO score and limited financial statements. With $100B of unfulfilled small business loan demand, lenders are eager to support these businesses but need access to more information to better understand the risks and opportunities. Count Loyalty combines the power of technology and data science with customer loyalty to provide a clear picture of a business’s viability and its connection to the community. Lenders can now give businesses credit for having loyal customers while these customers can now shape their community with their loyalty. Count Loyalty makes loyalty count.