cp4 Creative

• Writer / Sr Creative Director / Strategist / Concept Director Over 20 years experience in all forms of advertising, marketing, promotions and PR; from digital, traditional, direct & experiential to social, mobile, loyalty, content & branding for: • Baxter • Exelon • General Mills • SunTrust • Wells Fargo • Lowe’s • Jet Blue • Delta/Am Ex • Ford/GM • Quaker Oats • Lays • Tostitos • Tropicana • Gatorade• Nabisco • Oreo • Ritz • Crystal Light • Post • JCPenney • Procter & Gamble • Planters • DeVry • Best Buy Online Advertising, Direct Mail, Reward Zone, Customer Centricity • Kellogg’s • U.S. ARMY • Procter & Gamble • Hallmark • Kidnetic.com (IFIC) • Heinz • Phillip Morris • McDonald’s • Walt Disney World • Kraft • Adidas • • AST Computer • Casio PhoneMate • Bagel Factory Restaurants • 20th Century Fox • James Hardie • Vans • Mirage Resorts • Jensen Car Audio • Advent Speakers • W.W. Grainger • City of Chicago • • Senior Creative Marketing Strategist | paragraphs LLC, Chicago, IL brand building, content, concepts, creative, communications, scripts, production • CD / Video, Digital, Social Content | Imagination Publishing, Chicago, IL concept & execution of content for multiple brands. led video department – scripts, editing, direction • VP / Group Creative Director | Carlson Marketing Worldwide, Minneapolis, MN creative/strategy across 3 offices (Minneapolis/Detroit/New York) • Creative Director | Element 79, Chicago, IL digital creative for Gatorade, G2 and Propel, others • Group Creative Director | Avenue A – Razorfish, Chicago, IL led creative and pitch teams • VP / Associate Director, Creative | Digitas, Chicago, IL creative/ strategy for Best Buy • Creative Director | iLeo/Leo Burnett USA, Chicago, IL interactive platforms • Copywriter | DFM/Euro RSCG Tatham, Chicago, IL print, radio, TV • Northwestern University, Evanston, IL BS School of Speech, June 1992 Diversified Studies major with a concentration in journalism, theatre and screenwriting