CPG Brand Advisors

Brand Growth Advisers: Unleashing Profitable Growth for CPG Companies At Brand Growth Advisers, we help growing Consumer Packaged Goods (CPG) companies tackle their biggest growth challenges. Our primary areas of expertise include: Trade Spending and Promotional Planning • Evaluating and implementing Trade Promotion Management (TPM) solutions • Managing deductions and financial accruals • Developing sustainable trade promotion programs • Mastering Net Revenue Management (NRM) Strategic Planning Process • Optimizing forecasting processes • Creating and implementing S&OP/IBP best practices • Developing annual operating plans (budgets) • Managing risks and opportunities Data and Reporting • Implementing data warehouse/BI reporting strategies • External data road mapping (SPINS, Nielsen, Numerator, etc…) Sales and Retail Strategy • Building effective selling organizations and broker strategies • Mapping retail channel strategies to grow sales and minimize conflicts • Creating compelling club channel offers • Developing Go-to-Market (MAPS) strategies Natural/Organic Business Development • Distributor (UNFI/Kehe) business development • Navigating effective trade promotion in the channel • Navigating Expo West With decades of experience in the CPG industry across companies of all sizes, we specialize in translating and scaling big company processes for smaller, growth-focused businesses. Reach out to Brand Growth Advisers today and let us help you unleash profitable growth!