Créadore

We upgrade your brand standard. Créadore’s purpose is to upgrade the brand standard of global hotel chains’ assortment within bed, bath, and table textiles. Too often, textile brand standards are created without considering the properties needed for industrial laundering. Consequently, the textiles cannot be processed efficiently and must be discarded too early. The guest experience is negatively affected and the return on the textile investment is at stake. Créadore combines the textile development expertise and manufacturing capabilities of Beirholm and Sapphire to re-engineer the current bed, bath, and table assortment of global hotel chains. Our re-engineering approach upgrades the brand standard by ensuring laundry-fit textile properties and greater durability, incorporating more sustainable and recycled raw materials, and increasing comfort and feel. We work together with Marriott, Hilton, Radisson, and Wyndham as well as a range of European industrial laundry partners. To upgrade their textile brand standards.