Craft Brand Studio

Welcome to Craft brand Studio. We are a young group of people, passionate about marketing. We love creating the brand story, their unique identity, helping them evolve and reach consumers in new ways. We bring imagination to our 360° plans, creating authentic ways of connecting the brand with consumers & shoppers. Our team of senior professionals creates the marketing strategy & the tailor-made communication plans, setting the framework that your business needs to grow. Excellency in marketing comes without having to spend a fortune on recruiting a complete marketing team: we have the outsourced solution for you, a team ready to take on the challenges of complex projects. Our marketing consultancy modules include: MODULE 1 - BRAND STRATEGY Strategy is the building block of your brand foundation, it defines what it is that makes your brand set apart from the competition and how you want your customers to perceive it. MODULE 2 - MARKETING COMMUNCIATION STRATEGY This module starts with brand strategy, followed by the building of the brand communication, when the strategy is elevated. The marketing communication strategy it’s not just about adding another Facebook post, it’s about the unique and different way the brand is communicated thru all the online and offline channels. MODULE 3 - BRAND DEVELOPMENT From briefing the implementing agency, setting up budget allocations, campaign execution, monitoring results to using the most important brand management tactics in order to optimize marketing KPI’s and capitalize on sales results. MODULE 4 - MARKETING TEAM COACHING Managing and advising the client's own marketing team from an outsourced role of CMO can bring added value and potential growth for the overall profitability. The work performed in this module is based on your specific business needs – brand strategy execution, new promotional plans or shopper activations.