Craft - Human Intelligence

We are Craft, an award-winning strategic insight agency. We believe in human intelligence. We put human truths at the heart of business decision-making. We focus mainly on the entertainment, technology and media sectors, but that entails a myriad of subjects, audiences and skills. In recent times we’ve witnessed and heard from people all over the world, covering topics as diverse as apps, TV channels, cricket, love, terrorism, religion and politics. In the age of AI, big data and machine learning, we believe there’s still plenty of room for people. We don’t really like to be pigeon-holed. We apply our intelligence and that of the people we meet to a wide range of business issues. If you like what we do, please do get in touch - we’d love to hear from you.