Craft Identity Inc.

India is the only country in the world with an unbroken, living vibrant tradition of crafts. While agriculture employs the largest number of people in India, the crafts sector is next and sustains over 30 million practitioners with exports over 2 billion… YET I found it hard to find the creative artifacts I needed in one place. I am myself a zealous creative thinker and found it very hard to find and accumulate creative and good quality birthday party items for my daughter’s 1st birthday after I returned from United States. I have been helping people in US organize birthday parties and corporate events, In India I was handicapped to organize my own daughters 1st birthday. I found it very hard to find and accumulate creative and good quality birthday party and almost created all the illustrations and layouts myself, which I enjoyed. This started as a small endeavor for my own work and now I see this reaching to the next level where I can help people seeking creative ideas and provide them theme based merchandise for their birthdays and corporate events. Just to give this initiative a name we called it “CRAFT IDENTITY”.