Craft Loyalty

Our History Established in 2012, Craft is a specialised payments, technology and loyalty company, driven by innovation around traditional payment and loyalty models. Based out of our offices in Randburg, Johannesburg, our team boasts highly experienced professionals with broad backgrounds in payments, technology, loyalty, banking, petroleum and retail sectors across Africa and the Middle East. Our Values Our loyalty and rewards offerings provide a powerful tool-set to unlock the value inherent in the multitude of relationships that an organisation has with consumers, employees, agents and suppliers. By managing behaviour, providing rewards and increasing the engagement, revenues can be increased, and costs effectively contained.