Crafted Pour

Crafted Pour is a cutting-edge marketing technology platform leveraging the exploding interest in craft cocktails and craft spirits. Craft spirits have seen a tenfold increase in market share in the U.S. over the last decade. Positioned at the heart of the $500 spirits billion spirits industry, we operate as a "LinkedIn for Bartenders" and a "Pinterest of Cocktails," enabling unique connections between mixologists, brands, and enthusiasts. For brands, our platform amplifies awareness and augments sales via cocktail content and reviews validated by our mixologist contributors. The platform already supports over 40 brands, including Hotaling & Co and Old Harbor Distilling. Partner brands send their products to our community of mixologists, who then create and post reviews and recipes on Crafted Pour and their social media, significantly broadening the reach and impact of these brands. Our growing database hosts over 2,500 recipes from 1,000+ contributors. This authentic content is then propagated across multiple channels. These include the mixologists' and Crafted Pour's social media, partner e-commerce sites via our unique site plugin, and even in physical retail stores through QR codes on shelf and bottle tags. Our system ensures consumers encounter our cocktail content at critical touchpoints in their purchase journey. The Crafted Pour iPhone and Android apps offer another layer of engagement. Enthusiasts can collect and reference their favorite recipes and products, reinforcing continuous interaction with the brands. Success stories, like Dented Brick and Shadow Ridge, underline our program's efficacy, with brands witnessing exceptional additional YOY sales increases of up to 91.7%. We are expanding our network of e-commerce and retail partners. Moving forward, we plan to integrate with bars to publish their cocktail menus, offering even more opportunities for brand exposure and cross-promotion within our app. Led by a team of seasoned industry professionals, Craf