Craving Alpha

Craving Alpha is a fully bootstrapped, SEBI-Registered Investment Advisory Firm based in Kolkata, India’s former financial capital. We specialize in delivering consistent alpha through data-driven, quant-centric, low-beta strategies. Leveraging modern financial theories and cutting-edge data science, we are transforming a multigenerational equity broking and trading business into a boutique advisory firm. Our mission is to offer premium, professional investment services to retail investors, empowering them to achieve long-term financial success through personalized, market-leading strategies.