Creative Content Australia

Creative Content Australia supports the screen industry by raising awareness about the role of copyright, the importance of legal screen content, and the impact of piracy on creators of the film and TV shows audiences love. Our work covers three key areas: Research – We regularly commission independent research studies to understand what Australians think about illegal downloading and streaming of films and TV. The findings from our research are used to inform the debate about piracy and dispel common myths. Campaigns – We produce advertising campaigns which challenge people to think about piracy and how their choices are jeopardising the future of the screen industry. Education – Our website Nothing Beats the Real Thing, offers curriculum-linked education resources to teachers in Australian primary and secondary schools to facilitate discussions about creativity and copyright. We also support enhanceTV, an online resource facilitated by Screenrights that enables educators to teach with film and TV in the classroom.