Creative Direction I Storytelling I Brand Experience & Strategy

Modern culture changes quickly. Brands must adapt. I help. I’ve been in advertising for over 16 years working across three continents and setting agencies and brands' creative direction in every possible medium. During this time I've led local, regional and global teams to produce world-class work and highly effective integrated campaigns, experiences and digital products. I promote and integrate storytelling and innovation, stories born from creativity and ignited by technology.