Cribble Craft AB

Our mission Interesting, fun and important areas such as engineering and architecture are overrun with boys. There are many ways to interpret it, but we think an important reason lays in how girls are encouraged and enabled to develop some skills, but not others. Men and women differ on a statistical level in spatial rotation (basically the ability to rotate an object inside your head). A skill you grow by practicing doing this outside your head, for example by playing with Lego. Now some toys do target girls in this area, but the girl versions tend to be simpler, and less spatially challenging than the boy alternative! We want to create a playing environment that is equally welcoming for girls and boys. We're convinced the brain is plastic (which basically mean, you can learn stuff). So we think that if we increase the opportunity for girls to delve into building and technology they won't just have a much more fun playtime but also even out one of the biggest mediators for the wage gap between men and women. Cribble is dipping into the traditional girl play area and giving opportunity for all genders to play around with technology, room and space without overwhelming them with signals that this are meant for boys. We have two targets: 1. Create a platform where both girls and boys feel welcome to play their way into all those fun skills that often are unnecessarily confined to “boy games”. 2. Create a kick-ass fun toy that makes your fingers tickle with "pyssellust" (Swedish word describing the lust for fiddling, crafting and making stuff with your hands).