Criona Ltd

Criona helps software buyers to make better selection decisions, software sellers to sell more effectively and software investors to make better investment decisions. With experience spanning leadership roles at software vendors, as well as guiding software selection processes at Gartner and delivering client-side transformations in operational leadership roles, Criona has a rare perspective of the software market: the buyer, the seller and the advisor. We bring this perspective to our client’s table through our unique 4-Dimensional approach to enterprise software market. Working with software buyers, we help them make decisions that ensure business outcomes are achieved, connect the delivery of value with the capabilities of the software, understand the level of risk and forge a partnership with the vendor from day-1 of the evaluation process. Working with software sellers, we help them be more successful with higher win rates and lower cost of sale through more effective sales execution. Whether it's sales engagement, go to market strategy, presales skills or competitive positioning, Criona will help you get better results. Working with software investors we help identify investment opportunities, build value added portfolios and develop the portfolio investments to improve return on investment. We are experience in working internationally - across Europe, North America and Asia and have successfully carried out assignments for international businesses of all sizes.