Criterion Group

Criterion Group is not just an initiative, it’s a once-in-a-generation movement designed to rescue the future of Islam in the West. As our youth drown in confusion, isolation, and distraction, we're building a bold and strategic leadership pipeline to produce the next generation of Muslim leaders, changemakers, and visionaries grounded in Islam and equipped to influence society from the inside out. We believe the Ummah’s revival begins at the "grassroots level" with real connection, brotherhood, and structured mentorship. Criterion Group is here to offer what many have been searching for: a sense of belonging, clarity of purpose, and the tools to lead. Our Mission: Train future leaders with the tools, mindset, and spiritual grounding to impact their communities. Forge real bonds of brotherhood and sisterhood that protect and uplift young Muslims. Restore Islamic confidence and identity so powerful that every other ideology pales in comparison. Build a scalable and replicable model that transforms lives from the ground up and spreads across the globe. Led by Shoaib Hussain (The Sunnah Guy), Criterion Group is built on over 15 years of lived experience. From lonely beginnings in a small UK town to influencing millions worldwide, Shoaib has now stepped off the stage to return to the roots to reshape the Ummah from the bottom up. We’re not here to host events and disappear. We’re here to build tribes, restore legacy, and plant seeds that will outlive us. This is a movement for the long game. The future is corrupted but with Allah’s help and then our unity, we can revive the generation that revives the Ummah.