Cruel.lab

In May 2019, Cruel.lab opened its doors in Madrid. At its core was a group of neighbourhood millennials, friends and local artists who became the store's staff, crew and customers. While it developed into an artistical institution, Cruel.lab established itself as a brand known for its quality, style and authenticity. The plan of Cruel.lab for the next years is to develope a global community, working with generations of artists, photographers, designers, musicians, filmmakers and writes who defied conventions and contributed to its unique identity and attitude. Limited edition clothing brand since 2019