Crunch & Flourish

The Packaging Star is a digital overlay that let’s people know how packaging closes the loop. We’ve tested the Packaging Star and shoppers love it because it helps them make more informed decisions. We’ve stress tested the Packaging Star methodology with practitioners and they’ve described it as very good. For brands and retailers, the Packaging Star improves customer experience and demonstrates environmental leadership. Our goal is to provide one million shoppers with the Packaging Star by end 2020 - we are building profile and momentum towards this during XLabs, New Zealand’s first circular economy lab.