Cruz & Co., LLC

Balanced Books by Cruz & Co. is more than just bookkeeping—it's a personalized, empowering financial service built for the modern entrepreneur. Founded by Sally Hocker, a seasoned accounting professional with over 20 years of experience in accounting, operations, and business process improvement, Cruz & Co. is dedicated to helping small business owners thrive by taking the guesswork out of their books. FREE Client Consultations — Are We a Match? 💼❤️ Let’s be real—bookkeeping isn’t everyone’s idea of fun. But if you’re a small business owner who’s tired of spreadsheets, receipts, or second-guessing your numbers, it might be time we got to know each other. Think of our free consultation like a first date: casual, no pressure, and completely judgment-free. We’ll talk about your business, what’s working (and what’s not), and where you’d like to be. You’ll get a sense of how Cruz & Co. can support your goals—and I’ll get a feel for how I can best help you thrive. What to expect: *A relaxed conversation tailored to your business *Clear answers—no confusing jargon or vague promises *Honest feedback and a path forward, if we’re a good fit ...And don’t worry—I won’t ghost you. Whether we decide to work together or not, you’ll walk away with useful insights. If we are a match, even better—we’ll build something solid from day one. So… are your books giving you red flags? Let’s fix that. Book your free consult today. No strings attached—just clarity, confidence, and maybe a little bookkeeping chemistry. 😉 https://proadvisor.intuit.com/app/accountant/search?searchId=sally-hocker