Centre for Social and Behaviour Change

Centre for Social and Behaviour Change (CSBC), hosted by Ashoka University, is set up by a grant from the Bill & Melinda Gates Foundation. The vision of the Centre is to establish an institution in India that is globally reputed for thought leadership and excellence in impactful, evidence-based behaviour change interventions for poor and marginalised populations. The Centre works in nutrition, sanitation, maternal health, family planning and financial services. The Centre executes this vision through a mix of (i) behaviour change programmes in partnership with the Government of India and non-government organisations. (ii) foundational research to improve the field’s understanding of poor and marginalised communities, the channels to reach them and the content to engage them and (iii) capability building – bringing the latest advances in behavioural science, design thinking, data science and implementation science to design sharper interventions