Cubist Martini

Our name comes from a presentation slide that changed the trajectory of a storied ad agency. Our practice is about lessons learned from that and similar shifts. We help ambitious organizations unlock the economic multipliers of authentic purpose and values. We can guide companies through a no-nonsense, purpose-driven approach to strategic planning. And we can help clients align their brand experience - internal and external - with their purpose and values. Cubist Martini was founded by Brad Brinegar, Executive in Residence at Duke University’s Innovation & Entrepreneurship Initiative and Chairman Emeritus of McKinney, which he headed from 2002—2018 after serving as CEO of Leo Burnett USA. Brad has four decades of experience helping over 50 consumer and B2B brands achieve extraordinary growth.