Cursive Media

Cursive is a digital media company. What’s Digital Media? Great question. Digital media is any form of content, from photos to videos, illustrations to written words, which are viewed using an electronic device like a computer, tablet, or a phone. Often mediums like websites, applications, blogs and advertisements are an amalgamation of these types. In today’s world, it’s almost inconceivable to imagine a business genuinely believing they can keep up with their competition by using analog technologies such as print advertisements and organic word-of-mouth. Today’s Industry leaders utilize tools like social media, artificial intelligence (AI), automation, and paid digital advertising to expand their reach and crush their competitors. Companies like Blockbuster, Toys ‘R Us, Kodak, Blackberry, AOL and many other staple brands that during their peak almost no one could foresee their demise. What do all of these companies have in common? They didn’t innovate and subsequently disappeared. You don’t have to be a Fortune 500 company to make it on that list. Simply resisting the technologies already generally accepted and embraced by your industry is enough… If the thought of using new technologies to answer old challenges scares you, you’re not alone. In Japanese, the word for crisis 危機 (Kiki), means dangerous opportunity. No matter how large your footprint is in the digital space, Cursive is the company remove the 危 and help you take advantage of the 機.