CustMaS

CUSTMAS is a project funded by Erasmus+ to design an empirically validated skills model for business-to-business customer management skills and a post-graduate level curriculum and program guide for developing these skills. The project has the following objectives: ☛ Develop an up-to-date, comprehensive, and empirically validated model of skills in B2B customer management in a digitalizing world. ☛ Develop a post-graduate course curriculum and program guide, including program-intended learning outcomes, appropriate pedagogy, and evaluation strategies. ☛ Disseminate the results of the project for a broader community. The project will develop a self-assessment tool for customer management skill evaluation and prepare an introductory Massive Open Online Course (MOOC) on upskilling and reskilling.