What do Pope Urban VIII, Citigroup, and the St. Louis Cardinals have in common?
They all bet against evidence and lost.
Urban VIII put Galileo on trial for proving that Earth orbits the sun. The consensus now holds with Galileo — despite what Kyrie Irving might say. Citigroup bet against the 2007 subprime mortgage crisis and lost $39 billion to tiny hedge funds that analyzed market fundamentals and bet on collapse. And the Cardinals lost big to the Redsox — who used stats-driven decision-making to sweep the 2004 World Series.
The Moneyball pattern repeats across history: A small group recognizes that evidence beats guesswork — including expert intuition. And then the payoff is so big that everyone else adopts their methods.
Customer Illuminated is Moneyball for product-market fit.
***
We like Theodore Levitt’s insight that people don't want a quarter-inch drill bit. They want a quarter-inch hole.
But we can advance that logic. Why do people want a quarter-inch hole? 3M asked that question and learned that some people want to hang photos on walls. But hanging photos doesn’t require quarter-inch holes. So 3M didn’t invent another drill bit. They invented double-sided tape.
When business decisions fit customer needs, magic happens. The miracle is that it’s not magic. It’s science.
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We built a lab for mapping new product opportunities. Fast.
We learn more in two months than most startups and product teams learn in two years. We stop people from launching products that are bound to fail. And we make sound go-to-market recommendations* for products with high odds of success using evidence that already exists in the world.
And if a market exists, then evidence exists. Anyone who says differently just doesn’t know where to look.
We know where to look.
Company Details
- Employees
- 1
- Founded
- -
- Address
- Bellingham, Washington 98226, Us
- Industry
- Technology, Information And Internet
- Website
- customerilluminated.com
- HQ
- Bellingham, Washington
- Competitors
- EmicAi, Global Venture Network.
Customer Illuminated Questions
Customer Illuminated's website is customerilluminated.com
Customer Illuminated's LinkedIn profile is https://www.linkedin.com/company/customer-illuminated
Customer Illuminated has
1 employees.
View email and phone details for 1
employees at Customer Illuminated.
Customer Illuminated's industry is
Technology, Information and Internet
Customer Illuminated's top competitors are
Emicai,
Global Venture Network.
Customer Illuminated's categories are Technology, Information and Internet
Customer Illuminated's founding year is 2019
