Customer Led Growth - a definition
“Everything an organisation does to win, satisfy and retain its chosen customers better than the competition”.
Let's dive a bit deeper into that definition.
"Everything an organisation does" - CLG is not the work of one department, nor just a post-sale strategy.
"to profitably" - a startup may not be profitable in the early years but investors and markets will expect to see profitability at some stage. Growth at all costs is not a viable, long-term strategy.
"win, satisfy, retain and grow" - CLG addresses the whole go-to-market and customer lifecycle, including product. Satisfy means delivering measurable improvements in the performance metrics that matter most to the key customer roles your product serves.
"chosen customers" - clarity about the characteristics of the companies and key roles within them that can gain measurable results from your products and services is essential. Detailed Ideal Customer Profiles are a must have.
"better than the competition" - being better than others who supply similar products is just one aspect. You have to be better, more important, more impactful than other things that demand time and money from your chosen customers.
We will explore each aspect of CLG, provide practical tools and guidance and promote a dialog to help you master this critical area of any B2B SaaS business.
Customer-Led-Growth is brought to you by TheCustomer.Co
Company Details
- Employees
- 1
- Founded
- -
- Address
- 12 Bramdown Heights, Basingstoke,hampshire Rg22 4ub,united Kingdom
- Industry
- Business Consulting And Services
- NAICS
-
Management, Scientific, and Technical Consulting ServicesManagement Consulting ServicesOther Scientific and Technical Consulting ServicesOther Management Consulting Services
- Website
- http://www.thecustomer.co
- Keywords
- Basingstoke.
- HQ
- Basingstoke, Hampshire
- Competitors
- Base, TheCustomer.Co.
Customer-Led Growth Questions
Customer-Led Growth's website is http://www.thecustomer.co
Customer-Led Growth's LinkedIn profile is https://uk.linkedin.com/company/customer-led-growth
Customer-Led Growth has
1 employees.
View email and phone details for 1
employees at Customer-Led Growth.
Customer-Led Growth's industry is
Business Consulting and Services
Customer-Led Growth's top competitors are
Base,
Thecustomer.co.
Customer-Led Growth's categories are Business Consulting and Services
Customer-Led Growth's founding year is 2015
