Customer-Led Growth

Customer Led Growth - a definition “Everything an organisation does to win, satisfy and retain its chosen customers better than the competition”. Let's dive a bit deeper into that definition. "Everything an organisation does" - CLG is not the work of one department, nor just a post-sale strategy. "to profitably" - a startup may not be profitable in the early years but investors and markets will expect to see profitability at some stage. Growth at all costs is not a viable, long-term strategy. "win, satisfy, retain and grow" - CLG addresses the whole go-to-market and customer lifecycle, including product. Satisfy means delivering measurable improvements in the performance metrics that matter most to the key customer roles your product serves. "chosen customers" - clarity about the characteristics of the companies and key roles within them that can gain measurable results from your products and services is essential. Detailed Ideal Customer Profiles are a must have. "better than the competition" - being better than others who supply similar products is just one aspect. You have to be better, more important, more impactful than other things that demand time and money from your chosen customers. We will explore each aspect of CLG, provide practical tools and guidance and promote a dialog to help you master this critical area of any B2B SaaS business. Customer-Led-Growth is brought to you by TheCustomer.Co