Communication By Design [CXD]

Founded and directed by Sara Mears, Communication By Design (CXD) is a creative agency helping companies grow through branding, marketing, presentation, and design. Serving small to midsize businesses, we create identities, communication tools, and ongoing campaigns designed to attract, inform, and engage. CXD offers an integrated mix of services including: • Marketing Strategy. Qualitative market and competitor research; identification of target audiences; articulation of stakeholder priorities; definition of avenues of communication and deliverables mix; planning, budget, and schedule. • Brand Development. Trend and innovation research; ideation and brainstorm facilitation; market definition and positioning; visual and verbal strategy; definition of brand values, attributes, and experience; overall identity, look and feel; and use guidelines to manage consistent application across all media. • Messaging. Tone and manner definition; message hierarchy from aspirational to practical; naming; taglines, business descriptors, and value propositions; product or service features and benefits; copywriting and editing. • Content Creation. Editorial strategy; research and writing; photography art direction; stock image search and selection; development of icons, symbols and information graphics. • Design. Communication deliverables spanning multiple disciplines, applications, and media. • Execution. Deliverables implementation; project management, budget, and schedule; vendor coordination; project documentation and performance evaluation. • Evaluation. Performance metrics and ROI integration; user experience evaluation; project feedback directed towards future refinement and continuous improvement.