DaaSX

We see a significant societal shift occurring, we believe that consumers no longer care about ownership. Digital subscription companies have a combined market cap of $15 trillion and this trend is moving quickly into physical items. Consumers are no longer attracted to things that force them into debt traps, they want the freedom to use things as and when they need them with minimal commitment. This represents a great opportunity for tech manufacturers and retailers as cyclical business models can be built to create profitable, sustainable and eco-friendly propositions that transform businesses, increasing both volume and value. Subscription is the consumer-friendly approach that allows access to the latest technology by balancing desire with financial and practical considerations. We empower tech manufacturers and retailers to own the entire customer experience by incubating a discrete, circular, subscription-based business model, alongside their traditional go to market channel, knowing that in the near future it will become the dominant way that consumers and businesses will access & enjoy technology, without debt.