Dale Ross Coaching

Many agents think that their most important job is to satisfy the customer. I don’t think that’s true. I believe that satisfying the customer is simply the minimum requirement for staying in business.” Dale Ross. Being a Realtor since 1980, I have experienced the real estate market through all of its fluctuations – historical levels of both ups and downs – and in seeing it first-hand, I have realized the maxim that has carried me through it all: aggressive lead generation, follow up systems, tracking systems, and creating my own path instead of following the herd. After 41 years in the business, and over $13,000,000 in lifetime earnings, I have decided that I want to start helping other agents get on the fast track to achieve their potential. Someone once wrote, “Success is simple, it’s just not easy”. Think about one year from now. Where will you be in your career, doing what you are currently doing? Whether you are a new agent or a seasoned agent, you can continue your current path and make your own mistakes and the same mistakes others before you (like me) have made, or you can change your path, invest in yourself, and skip the headaches and heartaches and start growing your business now. The only question is, which path will you choose?