The Dark Pool

The Dark Pool is a consulting firm that accelerates innovative and socially-driven start-ups. We provide foundational support in Marketing, PR, Marketing Research, Brand Identity, and Technical Infrastructure that resulted in over $50MM in revenue for our clients last year alone. We work to ensure that our clients have the tools necessary to create consistent and sustainable growth. Marketing: Campaign Strategy & Execution, Automated Marketing Infrastructure, Attribution Modeling, Demand Generation, Advertising, Pipeline Acceleration, Conversion Rate Optimization. Internal Support: Marketing Research, Persona Mapping, Brand Books, Style Guides, Product Market Fit, Path To Market, Seed / Series A. External Support: PR, Brand Image, Relationship Management, Persona Strategy, Affiliate Marketing, Broad Awareness, Adoption Strategy.