Data-Driven Decision-Making Certificate Program (formerly known as GBACP)

While there are many programs offered today in this field, the Data-Driven Decision Making Certificate (D3M) is distinctive in a number of ways. The D3M is a 15-week graduate professional education program that covers all the major types of analytical techniques and methods used in data-driven decision-making in organizations today. The program is broad and comprehensive, covering methods ranging from traditional Statistics, Optimization, Decision Analysis, Forecasting and Simulation to cutting edge data management methods, Business Intelligence, Data Mining and Machine Learning, Web and Social Media Analytics and Data Visualization. It is taught by fulltime professors of the Cox School of Business at Southern Methodist University, who bring in expert knowledge of business analytics methods that they teach in the Cox School’s MBA, MSBA, EMBA and BBA programs. And third, the participants gain not only conceptual knowledge, but also hand-on experience with the methods that are covered, using widely-used software tools; sessions are taught in a computer lab, and participants leave each session with knowledge they can apply immediately, even in their current positions. The program attracts participants ranging in age from 21 to 65+ in roles ranging from Analysts (Business, Financial Marketing, Operations and HR) to C-level Executives, small business owners and consultants. In addition to learning from the instructors, participants also benefit from peer learning and networking with other participants. Sessions are held once a week for three hours each, either on a week-night (Fall offering) or a Saturday morning (Spring offering), at the Cox School of Business on SMU’s main campus just north of downtown Dallas. If you are interested in learning more about the exciting and critical field of business analytics, or know of employees or colleagues who might be interested go to: smu.edu/cox/data-driven-decision-making-program