DataChain Labs

The introduction of Blockchain to the Digital Media industry is timely. Data breaches by technology vendors are common. Consumers are tracked every day with hidden cookies and permissions we subconsciously grant. According to a Juniper study, ad losses reached $42 billion in 2019 and are expected to be pushed to $100 billion by 2023. Blockchain will ensure transparency throughout the supply chain by serving ads and paying for the actual human interactions on the ads rather than automated and fraudulent traffic. DataChain Labs, Inc. (DC Labs) is a revolutionary Blockchain-based Digital Media Exchange that solves the $100B+ issue of fraud and distrust in the massive Digital Advertising Supply Chain and reduces the 50%+ of ad spend taken by middlemen. With deployment of Blockchain smart contracts between Publishers and Ad Buyers, multiple steps in the supply chain will be eliminated, resulting in a more effective ad spend and a more significant yield for publishers.