DCB Lab

Digital Consumer Brand (DCB) Laboratory - We identify, develop, and launch products online. - Advisory, consultancy and research in the digital advertising space. - Helping inject start-up like mentality and agile digital team structure to businesses. - Deployment & training of in-house marketing teams. We break things until they work. We are a group of marketers, data scientists and creative folk trained in brand, direct response, and agency disciplines. We believe that the right Creative is absolutely the Key to a product’s success, but that success does not scale without data and a focus on ROI - We bring the magic and the logic. We combine theories and methods from psychology, affective sciences, and behavioural economics. We investigate the role of factors such as values, emotions, bias, sentiment, social proof and frequency. We reinforce our thinking with this science in our daily choices, campaigns, investments, and communication.