Deciphering Digital

"Deciphering Digital" is a video podcast focused on interpreting digital concepts and foundational strategies for brands to market, communicate, and build relationships with customers. In the webcast, the goal is to dissect and explain complex digital marketing themes in a simplified and conceptual manner that allows for confident execution of strategies and tactics to be deployed in ‘real life’ and with ‘real brands’ by the listener. Geared toward the top 10% of marketers (or those that want to be), we will focus on the foundational concepts behind the tactics while providing practical advice and actionable steps to leverage this knowledge and new information. Definitions, URLs, and tactical references such as links to supporting articles and software tools will be provided when episodes are published to support the information shared via a particular episode. By 'deciphering' the often complex digital world we live in, the podcast aims to empower its listeners to navigate the marketing of their brands and the communication with both prospects and customers with increased insights and confidence.