Decision Scientific, LLC

Co-founded by Dr. Bradley in 1996, Decision Scientific was a behavioral research firm that focused predominately on formal consumer inquiry. Because of his extensive gaming research experience, he compiled one of the largest proprietary primary gaming customer databases in North America. Also teamed with the University of Southern Mississippi to conduct three comprehensive statewide Mississippi gaming studies with the principal objectives of both determining the net effects of a gaming tax increase on the industry and identifying ways for the state legislature to enhance the business. In conjunction with these studies, compiled comprehensive Mississippi gaming visitor and casino employee profiles. The first statewide gaming project was funded by the Mississippi Legislature in 1999, while the second and third statewide gaming projects were funded by the Gulf Coast Economic Development Council in 2002 and 2004, respectively. He has also conducted tourism-related research for the airline, restaurant, and hotel industries, as well as for municipalities such as the City of New Orleans. The primary responsibilities at the firm, aside from daily operational activities and serving as Tax Matters Partner, included directing the overall research efforts from problem definition through research design and analysis. In this role, he focused on the application of quantitative analytics and qualitative techniques in solving complex business problems.