Define 3 Agency

At Define 3 we specialize in supporting the C-Suite and Marketing teams, helping clients extract unparalleled value from their brand deals, event sponsorships, and activations, create go to market plans for product launches, support overtaxed marketing teams and advise C-Suite executives on marketing development. Leveraging our executive expertise, extensive brand and entertainment industry knowledge, and robust network of relationships, we function as Fractional CMOs and Marketing Directors, empowering our clients to achieve results that surpass their current expectations. We understand the intricate dynamics of marketing programs, brand partnerships and marketing activations, and we are committed to delivering outcomes that redefine success in this competitive landscape. Founded by entertainment industry veteran Eileen Mercolino, who has guided marketing campaigns for 20th Century Fox Films, Gibson Guitars, Vans Warped Tour, Hard Rock International, Old Spice, Ubisoft, Major League Baseball, Brown Forman and more, Define 3 works hand in hand with clients on experiential activations, branded entertainment content and brand marketing campaigns.