Definition

Definition is a French Paris-based menswear brand created in August 2016 by 3 young Parisians who all embodied the Parisian youth culture through their taste in music, art and fashion. Its concept is actually very simple but super catchy : put a word on a t-shirt and its definition in the back of it. The idea came to the mind of its founder Igor, in class, when he noted that everybody was using a lot of words without knowing their definition. He found this situation paradoxal in a world where every knowledge is available. Although considering itself a street wear brand, Definition wishes to be the bridge between street wear and casual high fashion. Because its founders are passionate about art and photography, Definition puts as much effort into its lookbooks as into the clothing itself and works every day with prominent young people in the fashion industry with the common goal to share our passion for art and stringency.