DEI Sales Group

DEI pioneered the use of formal sales processes in thousands of American companies including some of the world's largest sales teams such as Thomson Reuters and Lexis Nexis. Over 10,000 companies use the DEI sales methodology and tools, including many Enterprise Ireland-supported companies. DEI also introduced the first SaaS-based visual sales pipeline tools in 2010, and these have now been incorporated into Salesforce.com, the world's leading CRM for sales. The DEI sales methodology and tools equip SME sales organizations with the quality of reporting and processes, normally only found in large enterprises. And it equips professional salespeople with the practical skills and approaches needed to generate new business. DEI is often described as the nuts & bolts or "blocking and tackling" system that salespeople - irrespective of industry - need to deliver their monthly number. Today, the DEI system has been adapted to accommodate the digital and subscription economy.