DemandWise

Through a highly-targeted and personalized account-based marketing approach and the execution of evergreen demand-generation programs, DemandWise helps B2B tech companies: - Generate more high-intent, inbound opportunities from your ideal client persona(s). - Rapidly accelerate sales cycles. - Increase average deal size. Our framework consists of the following seven steps: 1. Performing a marketing audit and pipeline analysis intended to discover any holes in your funnel that need plugging. 2. Aligning revenue teams (marketing, sales and customer success) and key stakeholders by setting OKRs and working toward the creation of a crystal-clear ideal client persona by defining winning market segments along with a solid messaging/positioning strategy. 3. Development of a go-to-market plan and leveraging evergreen content, buyer’s journey touchpoints, engagement thresholds and intent data to identify interested accounts. 4. Consolidating interested accounts into an iterative ABM pilot program and establishing campaign success criteria before conducting thorough account research. (revenue potential, buying committee structure, firmographics, persona match, etc.) 5. Execution of personalized warmup plays (1:1 or 1:few depending on account tier) to activate interested accounts and convert them into opportunities. 6. If the pilot program is successful, ensure that the process is both repeatable and scalable. 7. After closing the deal, utilize a hybrid attribution model in order to pinpoint marketing-sourced revenue along with the enrichment of both the ICP and buyer’s journey. If your business is looking to develop and build on an ABM or demand-gen motion, feel free to check out our website (www.demandwise.net) to see if we are able to help.