Design in Focus HQ

The mission of Design in Focus is to demonstrate the value of CID through engaging with those in the field and finding supporting evidence such as statistics and cases. The vision of Design in Focus is to have a channel for and by CID people to not only engage within their networks, but also to provide valuable info that can help bring their relative stakeholders along on topics related to CID. Take a moment and look around your space, how much of what you see has not been designed? It's very safe to say, even if designed poorly, almost all physical matter around you has been created by design. This is our world. We needed a warm place to sleep, so we created beds. We wanted comfort so we innovated materials to provide warmth, comfort, support. We want our beds to look inviting so we design an array of models. Everything around you made by man which you can't live without follows the same pattern. There exists a need, and that need is met with creative problem solving and design thinking, and often innovation to deliver the best possible solutions to that need, this creates good business too, and serves society.