Design Insight Singapore Studio

We dedicate our eyes, hands and hearts to see the unseen, to explore the unknown, and to make people’s life better. We have ideated and commercialized more than 100 projects and products worldwide in over 18 years; working with iconic international brands, such as Samsung, Sennheiser and BIC; as well as startups from all over the world, from San Francisco to Singapore. Our design portfolio ranges from Wireless Headphones (Consumer Electronics) to Baby Monitoring systems (Health/Lifestyle Products), from Top-selling Stationery to Design Strategy consultation for the waste-oil management industry. Our business scope includes industrial design, consumer-experience / innovation research, UI/UX design, product development and strategic design consultation. If you visit our studio, you’ll find us not just working on projects or testing on prototypes, but also playing tabletop games or building Lego models. We celebrate every festive season with our lovely clients and brilliant partners by making our own festive gifts, like Christmas Card Games or Home-baked Gingy Macarons. Throughout this almost two-decades long journey, we are consistently perfecting a good balance among User Desirability, Business viability and Technical feasibility. With this design philosophy, we craft our ideas into innovative products through a humble and lean approach. Our belief: Little Innovation brings BIG Impact.