Design Research Collective

DRC is a customer research agency, inspired by Anthropology, Art & Human Centered Design. We harness compassion and creativity to build bold solutions and help companies grow. We are dedicated to making a positive impact through empathy-driven innovation. // We guide clients from uncertainty, to opportunity // Every project is unique, and we have the capabilities to support clients wherever they are in the journey. We take the time to understand your goals and constraints, adapting our approach to fit your needs (not the other way around). // We believe compassion + creativity, we can change the world. // We are researchers, designers, strategists and storytellers, each bringing our unique skill set to the practice of human-centered design. Our collective breadth of expertise allows us to remain uniquely efficient and innovative, bringing the right minds to the right problems for each project. // Research // We use curiosity & compassion to discover opportunities and catalyze solutions: Ethnographic Research, Needs Assessment, Qualitative Voice of Customer (VOC), Hybrid Qualitative, Shop-Alongs & Intercepts, and more. // Design // We use a human-centered approach to design exceptional products, services, and spaces: User Experience (UX), Service Design, Product Design, Workflow & Space Planning, Public Art & Events, and more. // Training // We empower organizations to leverage and evolve their internal design capabilities: Human-Centered Design I (Foundations), Human-Centered Design II (Advanced), Rapid Voice of Customer (VOC), Journey Mapping, In-person, Remote & Hybrid, and more.