Rgd

rgd is a strategic design and brand consultancy. A group of brave thinkers and doers, we combine design thinking and creativity to craft experiences that build enduring value. Focused always on the user, our solutions are unexpected, and rooted in culture. A small but potent team of designers who believe in the power of strategic design. And that good design puts people first. Empathy and rigor, creativity and imagination, craft and context are the cornerstones of our approach, and inform our process and solution. For the past 23 years we have worked with these principles, bringing value to people, brands, and communities. Our portfolio spans a diverse clientele, from large infrastructure clients to entrepreneurial start-ups, to non-profits across geographies. From large scale corporate identities to detailed packaging design, our engagements are extensive and varied. But every design solution bespoke, and every narrative unique. Our design approach is a rigor based process and the first step is always immersion and then analysis. But along with left brain processes we place great value in intuition and emotion. Decoding of information is as critical to us as is understanding human behaviour, cultural memory and emotional triggers. As we believe that culture and context are key to design. The narratives we build are often multi-platform and multi-disciplinary, straddling several categories and industries. They encompass many touchpoints through the user journey, and we like to design and craft all of them. We collaborate with specialists when required, but like to remain in control of voice, content and production. Our services Brand Strategy Development Identity Design Systems – Corporate, Brand, Retail, Packaging Digital Design and Communication Editorial and Graphics Wayfinding